ABOUT SIMMI KAUR

Founded in 2025 by entrepreneur and fitness advocate Simmi Kaur, SimFit is more than just activewear—it’s a movement dedicated to empowering women to take control of their strength, confidence, and health.

For Simranjit, fitness wasn’t just a passion; it was a lifeline. After being diagnosed with PCOS (Polycystic Ovary Syndrome), she struggled with the overwhelming symptoms—unexplained weight fluctuations, fatigue, inflammation, and hormone imbalances. Doctors told her that movement and strength training could help, but stepping into the gym felt intimidating.

At first, workouts felt like a battle against her own body. Finding activewear that fit right—without digging in, rolling down, or feeling uncomfortable—was another challenge. Instead of giving up, she leaned into her strength, learning how to train in a way that worked for her body. She saw firsthand how fitness wasn’t just about aesthetics—it was about feeling powerful, energized, and in control.

But something was missing. Most activewear brands weren’t designed with women like her in mind.

And so, SimFit was born.